Everyone knows that black clothing is flattering… even on cowboys, artists and rockers. This ad is incredibly clever and humorous, going as far as offering “slimming results” to those using Cheer Dark Laundry Detergent. I couldn’t help but notice that the ad targets a less evident market audience than typical domestic cleaning campaigns – this one extends to society’s stereotyped carefree chaps, who may not usually enjoy partaking in laundry duties. These comical characters personalize the ad by making it relatable to a more untraditional audience, claiming to help keep black pants and tight shirts looking their best.
They’ve really hit the nail on the head with this one. It may very well be something to cheer about.
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