2010 Animal Health Week Campaign

Identification Keeps Animals Safe!

Let's See Your I.D... That's the theme this year for the 2010 Animal Health Week Campaign! Animal Health Week is a national public awareness campaign organized by the Canadian Veterinary Medical Association (CVMA). Veterinarians and health care teams Canada-wide are invited to participate.

During Animal Health Week, many veterinary clinics across Canada will be hosting open houses, holding photo contests, clinic tours and more. Some veterinarians will be visiting school children to talk about animal health care. Animal owners are invited to contact their veterinary clinic and to consult local newspapers to become informed of Animal Health Week events taking place in their community.

For more information on Animal Health Week and how you can get involved, please contact Kristin McEvoy, Manager, Communications & SCVMA Program at 1-800-567-2862, ext. 128.

Check out the annual campaign created by the Bytown Group HERE.

Combat goes Pro!

We are thrilled to see our Combat branded Goalie Stick hit the big league! NHL player, Pavelec, is shown above using the 52 CAL Stick, designed by The Bytown Group. We are patiently waiting to see more NHLers make the switch to Combat.

Shine Bright.

Holiday Greetings from The Bytown Group!

Flatter your Darks

Everyone knows that black clothing is flattering… even on cowboys, artists and rockers. This ad is incredibly clever and humorous, going as far as offering “slimming results” to those using Cheer Dark Laundry Detergent.

I couldn’t help but notice that the ad targets a less evident market audience than typical domestic cleaning campaigns – this one extends to society’s stereotyped carefree chaps, who may not usually enjoy partaking in laundry duties. These comical characters personalize the ad by making it relatable to a more untraditional audience, claiming to help keep black pants and tight shirts looking their best.

They’ve really hit the nail on the head with this one. It may very well be something to cheer about.

Protected in the "Line of Fire"

Two weeks ago, Line Of Fire Inc. participated in the Annual three-day Canadian Forces Small Arms Competition at Connaught Range and Primary Training Centre, in Ottawa Ontario. Aimed at protecting Law Enforcement and Military personnel, Line of Fine produces a unique armor system that can sustain multiple hits.

We were fortunate to join the Line of Fire team, our very own client, for the “Live Fire Demo” part of the event - their non-ceramic armor plates were to be tested against their competitor in a Rifle and Pistol range shoot. Richard, a Law Enforcement Officer from Lethbridge, Alberta (seen in top photo), shot 5 round bursts at both armor plates; the Line of Fire products tolerated the multiple hits much better than their challenger... hands down! We captured footage of all the live action on video, which will soon be available on the Line of Fire Inc. website (click here).

Since February 2009 we have produced Line of Fire's website, trade-show booths and magazine ads, and have also designed collateral including brochures, kit-folders, facts sheets and business cards. Check out our “Live Fire Demo” images above - would you choose to be protected by their products? We're certain Richard wouldn’t contest to that.

Are you and Max prepared for an emergency?

It’s almost October, and we all know what that means… no, I’m not referring to pumpkin carving! It’s Animal Health Week, a time to contribute to the promotion of responsible animal ownership and animal health. This years' national campaign aims to educate you (and your pet) about the importance of developing an emergency plan in the event of a natural disaster. Between October 4 and 10, head over to your local veterinary clinic or consult your local newspaper to find out how to participate and become involved with this public awareness campaign.

Besides the fact that we believe in supporting such a great event, Bytown is thrilled to have designed collateral for Animal Health Week 2009. Check out our posters, kid-friendly temporary tattoos, t-shirts and balloons at your nearest clinic between October 4 and 10! And, remember to talk to your animal about emergency tips and solutions - what will you do to keep little Max out of harm's way?

For more information regarding Animal Health Week, contact Kristin McEvoy, CVMA Communications Officer at 1-800-567-2862, ext. 128, or visit their website here.

Cornerstone Donor Wall

The Bytown team just returned from the official unveiling of Canadian Blood Services’ Cornerstone Blood Donor Wall. This event recognized its financial donors – since April they’ve raised a whopping $40,000... what an achievement! It may have been the quaint surroundings of the crowd, or the words of speakers Board Chair Verna Skanes, Ian Mumford and Dr. Graham Sher; either way we certainly left this event feeling optimistic and eager to make a change - we are looking into corporate donating in the near future. Afterall, it’s in us to give.

For more information on how to be added to the Donor Wall and other ways to give, click here.