Ever find yourself asking – “So, I have this great website designed, but I haven’t had any hits yet? Where are these billions of people who are surfing the web every day?”
Once your website is live consider it a an oasis in the desert – no one knows it’s there unless they have a treasure map or they happen to stumble upon it out of pure luck!
So, let’s build us a big, flashing, neon treasure map and post it out in the desert, shall we?
Here are the very basics to web marketing.
First step – register with Google. With the amount of information in Google it can take months for the web crawlers to even recognize your site.
Next step – optimize the site. Load every possible key word combination into the backend maintenance section on your site.
Next step – link your site. The only important links are the links form other sites.
Optional – pay a search engine optimization company gobs of money to give you a number one ranking - just kidding! (Although, it is recommended if you should happen to have gobs of money lying around!)
Finally – market your site. Include your URL everywhere you can. Business cards, letterheads, any communication tools you use, etc., etc., etc. Let your market know where you are through print advertising.
These, of course, are the basics. There are innumerable numbers of ways you can enhance your site through interactive and viral additions. This blog, however, is Web Marketing for Beginners. We’ll post more on Advanced Web Marketing later!
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